So far in 2010, my company Next Generation Dealer Services has conducted several social media seminars for auto dealers and there is a huge curiosity to learn but also some confusion. Social media is being tagged a sales tool when in reality, it is more about your bottom line!
Erik Qualman, author of Socialnomics, said “The [...]

Without his extensive use of Social Media Barack Obama would not be the president of the United States Today. From a relatively unknown senator to his meteoric rise to the presidency of the United States, Barack Obama was able to harness the powerful new medium of Social Media to propel himself into one of the [...]

Repossessing a vehicle is never a good thing, but technology has certainly come a long way in helping dealers do just that. The Special Finance Coach discusses how to keep customers on time with their payments, as well as how social networking sites like Facebook can help when they’re not.
Contrary to popular belief, repossessing a [...]

Dealers everywhere are starting to realize their advertising dollars are better spent on the internet as opposed to some other more traditional media. Not to say that advertising, such as direct mail, is not an effective method to pinpoint a target audience, internet marketing is becoming similar to newspaper advertising.
17 years ago when I started [...]